Websites for fitness professionals
Forma Sites builds premium websites for personal trainers, gyms and online coaches. Launched in days, priced for real people, designed to turn followers into paying clients.
NZ owned and operated · Custom code, never templates · You own everything
Average launch time
Mobile optimised
Direct with your designer
The problem
Followers check your bio, find a linktree or nothing at all, and move on. A real website is where interest becomes income.
75% of people judge a business by its website. If yours does not exist or looks dated, they assume the coaching matches.
A generic list of links tells clients you are one of thousands. A branded site tells them you are the one.
Traditional agencies quote $3,000 to $8,000 and take two months. Most trainers simply go without. That gap is why we exist.
Selected work
Every site below was designed and built end to end by this studio as a demonstration of the standard you get. Your build starts from your brand, your clients and your goals, never from a template.
Focusing on one industry means we already know what converts: transformation proof, clear packages, one obvious next step.
Personal trainer site built around transformation results and a single booking flow.
Personal trainerBookingStrength club site with class timetable, membership tiers and free trial capture.
GymMembershipsOnline coach program page built to sell out a 40 place intake.
Online coachProgram salesThis spot is reserved. Your site could be the next one we feature here.
Coming soonHow it works
A 20 minute call. We learn your brand, your clients and what you want the site to do.
We design and build the full site. You see a live preview within days, not weeks.
Two rounds of revisions included. We polish until it feels unmistakably you.
Your site goes live on your domain, mobile ready, fast, and built to convert.
Pricing
Founding rates while we build our public review base. You see the live draft and approve everything before your site goes live, and every package includes the writing. Already have a site? Refresh passes start at NZD $175.
Prefer ordering through a marketplace with buyer protection? We are on Fiverr with founding launch pricing:
Fitness business website · Coaching program landing page · Gym website redesign
We are a new studio and we are not pretending otherwise. Our first ten clients get founding rates, priority turnaround and a direct line to the designer. In return, when you are happy with the result, we ask for an honest review. That is how a studio earns its name, one over delivered site at a time.
FAQ
Fair question. The demo sites on this page are our proof of standard, the founding prices exist because we are building our review base, and you approve a live draft before your site goes live. You risk a conversation, not your money.
We only build for the fitness industry, so we start from deep knowledge of what works instead of a blank page. Modern tools handle the heavy lifting while a real person directs every design decision.
Your logo if you have one, a few photos, your packages and prices, and 20 minutes for a discovery call. We handle everything else including the writing.
Completely. It lives on your domain and it is yours forever. No lock in, no monthly ransom.
Neither. Every site is custom code, which is why they load fast and cannot break the way plugin heavy template sites do. Nothing to update, less to hack, and any developer in the world can work on the files later. Completely standard, completely yours.
We set both up for you. Typical running costs are under $20 a month, paid directly to the providers, not to us.
Yes. Small updates are quick and affordable, or we can show you how to make simple changes yourself.
Free guide
Five mistakes, five free fixes, five minute read. We wrote it because we see the same five problems on almost every fitness site we audit.
Send a message with your Instagram handle and what you do. You will hear back within 24 hours. Already have a website? Ask for the free teardown: ten specific fixes, no strings, whether you hire us or not.
Prefer email? hello@formasites.com · Or order on Fiverr